The story begins in a village as a tale of three best friends Krishna (Jagapathi Babu), Adi Narayana (Sampath Raj), and Prabhakar (Irshad). Adi Narayana has a huge family, and one day, his elder sister Priya (Priya) gets engaged. Ten days before her wedding, she elopes, leaving behind a letter that she has loved another man, and has gone to live with him. Due to some misunderstanding, Krishna is suspected, and the friendship turns into enmity.The story moves forward twenty five years, with Bhrahmaramba (Rakul Preet Singh), the innocent and heavily pampered only daughter of Adi Narayana, who has little to no exposure to the outside world. She dreams of getting married to a groom who has the qualities of a prince, as said by her grandmother. Siva (Naga Chaitanya), the son of Krishna, meets Bhrahmaramba in his brother Kishore's (Vennela Kishore) marriage with Bhramarambha's friend and falls in love with her at first sight. After playful encounters, they separate ways. Bhramarambha ... Written by Diptesh